We Didn't Start The Fire

Insurers won't cover AI risk for customers. They're carrying the same kind of risk in their own operations

The industry says AI liability cannot yet be priced. It is still using AI to decide claims.

AS
Arijit Sarkar29 October 2026

What the industry is saying

Since 1 January 2026, insurers have been able to attach three Verisk ISO endorsements to commercial general liability renewals.

CG 40 47 removes cover for bodily injury, property damage and personal and advertising injury arising from generative AI. CG 40 48 removes personal and advertising injury only.

CG 35 08 applies the exclusion to products and completed operations. Verisk has confirmed it is now evaluating options for agentic AI.

Carriers are going further. AIG, Great American and WR Berkley have sought permission from US regulators to offer policies that exclude AI-related liabilities. Berkley's absolute exclusion for D&O, E&O and fiduciary policies reaches any use or development of AI.

The reasoning is stated openly. Gallagher Re counts a 978% rise in AI-related lawsuits between 2021 and 2025. Verisk's Joe Lam says that without exclusions, underwriters "might just walk away from the risk".

The challenges and constraints

·         No case law yet. There is no bellwether ruling on how courts will read AI exclusions, so neither insurer nor policyholder knows what the wording means in a disputed claim.

·         Definitions decide who pays. The ISO forms define generative AI. A system that is AI but not generative may sit outside the exclusion and inside the cover.

·         Accountability stays with the insurer. The NAIC model bulletin, adopted in more than half of US states, holds insurers responsible for AI decisions, including systems bought from vendors. California SB 1120 requires a physician, not an algorithm, to make medical necessity denials.

·         Insurers are scaling the same exposure. Allianz's Project Nemo runs seven AI agents across the claims workflow. Insurers are excluding AI risk for customers while building it into their own decisions, where there is usually no one to pass the loss to.

Select real-life cases that show where the risk lands and who owns it

1. UnitedHealth: the insurer's own algorithm in court

What happened. Families allege that the nH Predict tool led to premature denials of post-acute care for Medicare Advantage members.

On 9 March 2026 a federal judge ordered UnitedHealth to produce documents dating back to 2017, including records on its internal AI review board and pay records for care coordinators and medical directors. A 2024 Senate report found the post-acute denial rate more than doubled after the tool was introduced.

Optum disputes the claims and says physicians make the decisions.

Impact. The court is examining governance, incentives and denial rates, not source code. Every insurer using AI in claims should expect the same questions, and the cost of answering them sits in its own balance sheet.

2. Tesla: a $243m verdict and a definition problem

What happened. In February 2026 a federal judge upheld a $243m jury verdict over a fatal 2019 crash involving Autopilot.

Jurors found Tesla, 33% responsible and awarded $200m in punitive damages.

Impact. Autopilot is AI but not generative AI, so the Verisk wording would probably not apply. A narrow definition leaves large AI losses inside the cover while a broad one removes cover that customers believe they have bought. One verdict clearly showed the size of the gap between both.

3. Character.AI: bodily injury from generative output

What happened. Garcia v Character Technologies, filed in October 2024, was the first wrongful death lawsuit against an AI chatbot company - Megan Garcia's 14-year-old son, Sewell Setzer III, died by suicide in February 2024 after months of intense conversations with a Character.

AI chatbot modelled on a Game of Thrones character. Her lawsuit alleged that the product was designed to be addictive and emotionally manipulative, engaged a minor in sexualised conversations, and failed to respond safely when he expressed suicidal thoughts.

It was settled with Character Technologies and Google in January 2026.

Raine v OpenAI, filed in August 2025, makes similar allegations.

Impact. This is the exposure CG 40 47 was written for. Any business putting a chatbot in front of consumers, including insurers in service and claims, now carries bodily injury risk (a wrongful death is a BI claim in liability terms) so a business with that endorsement would likely have to defend and pay a similar claim itself. 

4. Deloitte Australia: a professional error with a price

What happened. Deloitte agreed to partially refund the Australian government for an A$440,000 report that contained errors, after confirming that generative AI had been used to prepare it.

Impact. This is E&O exposure in its simplest form. Brokers, consultants and claims service providers carry the same risk. An AI exclusion in E&O moves that loss onto the firm.

 

What leading insurers will do next, turning exclusion to advantage:

 

·         Hold themselves to their own underwriting standard. Before covering a customer's AI agent, ask for audit trails, drift testing, human override and authority limits. Apply the same test to their own claims and underwriting models before a regulator or court does.

·         Put people where the liability sits. Let models pay straightforward claims. Every denial and reduction should be reviewed by an accountable person, with authority limits on record.

·         Make every decision explainable. Store the inputs, model version, output and human action for each decision. Courts are already asking for this, and insurers who have it to hand can defend their decisions.

·         Replace blanket exclusions with precise wording. Define AI by function and use, not by technology label. Where the risk can be measured, offer sub-limits or affirmative cover so you stay in the market rather than leaving it.

·         Check own cover first. Read D&O, E&O and fiduciary renewals before assuming AI-related claims are covered.

·         Build the data that makes AI risk insurable. Armilla and Testudo already price AI cover using model governance data. Incumbents that collect this data, starting with their own models, can take back that market.

Exclusions buy the industry time. The insurers that use it to govern their own AI will be the ones writing this risk for everyone else.